Rooted Deep.
Reaching Far.
We take our name from the General Sherman—the largest living single-stem tree on Earth. Towering and time-tested, it reminds us that actual growth isn't fast—it's foundational. At Grand Sherman, we believe success is built from the inside out—with alignment at the root.
Founders.
Operators.
Investors.
Partners in business and life.
Mohamed Amer & Helaine Mello
16+ years of combined e-commerce experience
Co-founded 3 companies (2 exited, 1 actively scaling globally)
Acquired a 7-figure CBD supplement brand via $4.4M raise
Led growth, P&Ls, capital, and operations across the US, UAE, and global markets
Now coaching founders across 6+ countries using the Align & Build™ Framework.
Proximity to Greatness
This isn't borrowed credibility—it's earned wisdom, learned in the same rooms where top-tier strategies are born.
Business Is Personal. Growth Is Intentional.
We're not chasing trends. We're not here for vanity metrics or rented success. Grand Sherman was built on a more profound truth: that most business problems aren't just business problems—they're personal patterns.
What we believe:
The Law of Cause and Effect: Help others win, and you win too.
This work energizes us: We live for helping real founders rise.
Entrepreneurship is lonely: We walk alongside you.
We're tired of the nonsense: No shallow hacks—just transformation that lasts.
The 5 Align & Build™ Methods
Each method is crafted to meet the demands of your stage, unlock your next level, and move you forward with clarity and strength.
Planted Method – Startups → $1M
For startups and early founders building to $1M. Laying the foundation with vision, validation & strategy.
Branch Method – $1.1M–$10M
For businesses from $1.1M–$10M. Building systems, teams, and sustainable reach.
Canopy Method – $11M–$100M
For $11M–$100M brands ready to scale sustainably. Scaling leadership & infrastructure with discipline.
Harvest Method – Exit Prep
For founders preparing to exit. Extracting value, preparing legacy-rich exits.
Graft Method – Acquisition Support
For founders acquiring new businesses. Guiding integrations with alignment and precision.
Built on Wisdom. Backed by Strategy.
Timeless Wisdom + Modern Mastery
Legacies like Wattles, Hill, Goddard, Proctor + modern masters like Brunson, Deiss, Frasier, and more. We don't guess. We apply what works.
Aligned with the 7 Universal Laws
These aren't concepts. They're forces. We guide you to build in harmony with: Cause & Effect, Vibration, Polarity, Gender, Relativity, Rhythm, Perpetual Transmutation of Energy.
No Hype. No Hustle. Just What Works.
No fluff. No "one funnel away" noise. Just frameworks and depth that move you forward.
We Work With All-In Founders
You're not here for the flex. You're here for clarity, alignment, and depth.
We work best with founders who:
Are driven by purpose beyond profit
Aren't afraid to do the inner & strategic work
Want to scale without losing themselves
Are done with surface-level advice from "coaches" who've never built a business
Let's see if we're the right fit. | Visit booking page
Ready to Align & Build?
Let's build something rooted, intentional, and enduring.
"Rooted Deep. Reaching Far."